Deepa Bachu is an out & out product person. She enjoys identifying problems worth solving & then innovating simple but awesome experiences to solve the problem in ways that delight customers.
Deepa is also a mother of two amazing kids and being a mom is he priority and a big part of her identity.
Shhh..she’s a closet artist!
How are you planning to celebrate Women’s Day this year?
Sharing my POV with an amazing woman who deserves everything she has accomplished despite the odds. And of course, celebrating the fabulous women at Pensaar Design who, I am really fortunate to have the opportunity to work with.
Would you say there is an under-representation of women in UI/UX design?
Yes, under-representation of women is in every field and design is no exception.
I am making up for it with the majority of employees being women at Pensaar Design!
What are some personality traits of women that make them better (or worse) UX designers?
Very hard to generalise something across an entire gender really. If I was forced to name one, I would say the ability to naturally empathise with others.
Who are some design leaders (male or female) you look up to?
David Kelly & Elon Musk.
As a woman, what’s the greatest challenge you’ve had to face as a designer?
In the corporate world (my prior life), my male counterparts got promoted far quicker & easier. My promotions did come, but longer than my male counterparts.
What, in your opinion, could we UI/UX designers do, as a relatively young and collaborative fraternity, to solve the problem of gender inequality?
Evangelise design, together. Pay it forward!
Your message to young women looking to make their careers in UI/UX?
Design is an amazingly broad field with a lot of opportunity to innovate. Right from understanding human behaviour to creating and designing experiences, you can spend a lifetime learning. There is never a dull moment.
This article was last updated on November 26, 2023; Originally published on March 8, 2021