Unsold for $20 Billion: The Failed Figma-Adobe Deal

Unsold for $20 Billion: The Failed Figma-Adobe Deal

The Figma-Adobe Deal For 20 Billion Dollars That Fell Through

The design world is abuzz with anticipation since the news of the proposed Figma-Adobe deal broke. As an independent digital magazine for UX professionals, DesignWhine was never in favor of this merger. We believed that it would harm the designers’ ecosystem created by Figma and create an overdependence on a single tool. Now, with the recent announcement of the termination of the Figma-Adobe deal, it’s time to delve into the details and examine the implications of this decision.

The Journey to Termination of Figma-Adobe Deal

A Mutual Agreement

The decision to terminate the merger was reached mutually by Figma and Adobe after a rigorous 15-month regulatory review process. Despite their initial hopes, the companies recognized that there was no clear path to receiving the necessary regulatory approvals from the European Commission and the UK Competition and Markets Authority.

“Adobe and Figma strongly disagree with the recent regulatory findings, but we believe it is in our respective best interests to move forward independently.”

– Shantanu Narayen, Chair and CEO, Adobe.

Disagreements and Disappointments

Both Adobe and Figma expressed their disappointment with the outcome. While they shared a vision to redefine the future of creativity and productivity, the regulatory hurdles proved insurmountable. Dylan Field, co-founder and CEO of Figma, acknowledged the belief in the merits of the deal but emphasized the divergence of opinions with regulators.

“While we’re disappointed in the outcome, I am deeply grateful to everyone who has contributed to this effort and excited to find other ways to innovate on behalf of our respective communities with Adobe.”

– Dylan Field, Co-founder and CEO, Figma

The Merits of Independence

Capitalizing on Market Opportunities

With the termination of the merger, both Adobe and Figma are now poised to capitalize on their respective market opportunities independently. Adobe, known for its digital experience solutions, remains confident in its ability to change the world through personalized digital experiences. Figma, on the other hand, can continue its mission to eliminate the gap between imagination and reality by making it easy for anyone to design and build digital products on a single multiplayer canvas.

Innovation and Growth

The termination of the deal does not dampen the innovative spirit of either company. Figma, with its product design platform, can continue to innovate and grow. David Wadhwani, President of Digital Media Business at Adobe, expressed confidence in Figma’s future and hinted at potential partnerships to delight joint customers in the future.

“Figma has built an incredible product design platform, and I am confident in their continued innovation and growth after spending more than a year with their team and community.”

– David Wadhwani, President, Digital Media Business, Adobe.

The DesignWhine Perspective

As DesignWhine, we have always championed the importance of a diverse and flourishing ecosystem for designers. The failed Figma-Adobe deal aligns with our belief that overdependence on any single tool can stifle creativity and limit the possibilities for UX professionals. While the merger may have promised new opportunities, we are relieved that Figma can continue to pave its own path and nurture its unique community.


The termination of the Figma-Adobe deal marks a significant turning point for both companies. While it may not have been the outcome they hoped for, it provides an opportunity for independent growth and innovation. As DesignWhine, we remain cautious about the potential risks of consolidation in the design industry. We celebrate the resilience of Figma and look forward to witnessing their continued success in redefining the design landscape.

Disclaimer: This article reflects the views of DesignWhine, an independent digital magazine for UX professionals. The opinions expressed in this article are not influenced by any external entities or affiliations.

Additional Information: As an independent digital magazine for UX professionals, DesignWhine has always encouraged designers to explore a variety of tools and not rely solely on one platform. We believe in the power of diversity and the freedom to choose the best tools for individual design needs.

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This article was last updated on December 21, 2023; Originally published on December 18, 2023

Written by
DesignWhine Editorial Team
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