Ludo King is a game you play with your friends and family and whenever you simply want to kill time. It’s a modernized version of the board game Ludo, which is based on the ancient Indian game of Pachisi. Gametion Technologies developed Ludo King in 2013 and it skyrocketed to fame in the lockdown. It has over 500 million downloads and players in 30 countries.
This is a simple game, right? It’s almost braindead, something you can play in your sleep. Yet, there is a lot of thought that goes behind the UX innovations of this mobile game. Let’s delve into them.
Cute graphics greet us as soon as we tap the app. The splash screen has a few variations and uses them every time you open the game.
Ludo King has a seamless registration experience. You can either connect your Facebook or Google account, or better yet, play as a guest.
Above “Login with Facebook,” there are three little labels. They’re not clickable, and despite the obvious copy, I couldn’t figure out what they were supposed to be doing. It was only afterwards that I learned they were the advantages of logging in with your socials. Maybe other people are smarter than me, but we could use a few more words to emphasise and clarify that there are benefits of logging into the system.
The home screen is consistent whether you’re logged in through one of your socials or if you’re playing as a guest. As you can see in the screenshot below, there are quite a lot of of clickable options. However, they’re not very confusing. The copy is clear and concise and makes it easy to navigate.
However, I believe there is a problem with the advertisement. There is a little Sudoku advertisement if you look carefully. When you return to the home screen, the ad changes. Ludo has a high number of players, but the home screen is so bright and full of options that you question how effective the little ad is. It is, however, in the centre of the screen.
Time to Play: What we’re here for!
Your friends aren’t free to play a game way after midnight? The Play Online mode is there for you, This is where I really appreciate the UX.
You have 4 different modes. If you’re unsure of what they are, the question mark in the top corner can help you, Here they have the rules laid down in the most simplified, understandable manner ever, It helps that Ludo is an easy game in the first place but I think Ludo King did a real stellar job with the graphics and copy here.
However, for modes like Popular and Mask Mode, you need to reach a certain level to unlock them. That makes the game more playable.
They even added an update. Say you wanna play with your friend. You click on Play with Friends.
More players, up to six, can now participate. You may just ‘watch’ a game as it is being played. And what if you have no idea how to play? In the lower right corner, there’s a brief video lesson. If there’s one thing missing here, it’s what you receive for your money. They may put something like “Win 600” beneath “Entry.”
After playing, or in this case, winning, you get a screen that shows all that you have gained and your stats. This is quite standard in video games and fits the set.
I couldn’t figure out what diamonds were for the life of me. Themes were purchased using coins. But what about diamonds? I had the impression they were valued since you had to pay extra for them, as well as the term itself. But I’m still perplexed as to what their true aim was. It only appeared to aid Ludo King in their advertising business. As an example:
If you’re willing to view a video promo, you can earn free diamonds. This is an excellent method of advertising since people must watch the entire commercial in order to collect their gems. However, perhaps it would be more beneficial if we understood what diamonds were truly used for.
Overall, it’s a charming game. You may even switch to Snakes & Ladders, but I doubt anyone does. They don’t have any extra elements that require explanations because Ludo is such a simple, clear game. Well, except for diamonds, maybe!
Overall, for most situations, the UX writing in this app is excellent, and Ludo King has achieved incredible heights; I believe they rolled straight sixes!