It is expected that the number of people over the age of sixty will more than double by 2050 and triple by 2100. Globally, the group of people over sixty is growing more rapidly than any other demographic. Yet digital experiences around us continue to alienate this growing demographic
As people age, there are certain physiological and cognitive changes that are almost inevitable. And while many who are over sixty have been around technology almost their entire adult lives, those physiological and cognitive changes need to be compensated for.
Nevertheless, there are also older adults who aren’t as comfortable or familiar with technology in general, or more specific things like mobile devices. They need incentives to engage and may have vastly different usage patterns for things like apps compared to their younger counterparts.
As the population ages, though, more “seniors” will be comfortable with technology and only need compensation for actual physiological and cognitive changes. UX and UI designers need to understand these changes in order to effectively master interface design for older adults.