A design professional with over 18 years of cumulative experience in the fields of User Experience Design and Research, Ashwini Garde hold an M.Des. (Visual Communication) Masters degree from IDC, IIT Bombay, and a B.F.A. in Applied Arts from Sir J.J. Institute of Applied Arts. She is also a Certified Usability Analyst (CUA) from HFI and an IBM certified Design Thinking Practitioner.
Ashwini has led design teams to bring innovative, intuitive solutions to clients and businesses. She works in the area of Digital Transformation and re-invention across various domains like Digital Banking, Next Generation digital products, and services, Mobile technology providers, etc. She is a keen research-minded designer, working hands-on with User Research, to seek key insights into User Behaviour and turn these research insights into compelling and informed design solutions.
She is passionate about designing approaches for UX design that are empathetic about user needs and is strong at crafting experiences with a user-first approach. Her core interest lies in deriving insights from user research and applying them to craft creative, usable, and simple design solutions that evoke a delightful user/customer experience.
And oh, she’s also an aspiring writer!