Karishma Ajmera is the co-founder and creative director at Twist Open UX (twistopen.in), a strategic UX design agency in Bangalore. Her design practice is at the intersection of user needs, business needs and technology. Her strengths lie in Customer Experience design and she enjoys interfacing with teams and customers globally to bring innovative and disruptive design ideas to life. Her work includes training, mentoring and empowering creative talent, collaborating with multi-disciplinary teams and manoeuvring through project/business challenges. On a day to day basis she plays many roles, steering a team of designers to create solutions for customers that include Healthcare, Social innovation, Retail, Analytics, Data Science, Military, Payments/finance, Cloud applications, IoT products and solutions, Telecom, Wearable tech, AI and Blockchain.
She is also the treasurer of the National Executive Council of ADI (the Association of Designers of India). The ADI is an independent national body of the design community that creates an interface between design professionals, and the industry, the educational institutes and the policy makers in the government.